What the work did to pipeline, CAC and revenue.
Every case follows the same shape (the problem, the work, and the before-and-after), written to read at board level. Where a client’s pipeline or revenue can’t be published, we show the change on the nearest number we can and say which number it is. Pick the one closest to your situation.
TEN B2B TECH COMPANIES
The problem, the work, and what moved.
POST BLACKOUT · IDENTITY SAAS
Attribution rebuilt after a reporting blackout, and attributed pipeline grew 166%.
Global identity and access management platform
UNIT ECONOMICS · CLOUD INFRA
Paid search rebuilt around paying customers rather than trial signups, and CAC fell 60% inside 90 days.
ABM · ULTRA-NICHE TAM
In a 130-account market, targeting narrowed until 80.5% of the leads coming in qualified, at a 6.8x return on the spend.
DEMAND INFRA · EMAIL SAAS
The lead-to-opportunity handoff rebuilt so sales accepted what reached them, at 58% lower cost per lead.
INTEGRATED ENGINE · NO-CODE SAAS
Paid, SEO, and the CRM unified into one engine and migrated without losing attribution, with 38% more qualified leads inside 2 weeks.
REINTEGRATION · SOFTWARE MONETIZATION
Nine years of silos replaced with one engine, spend down 40% and cost per qualified lead down 49%.
REPOSITIONING RECOVERY · BILLING SAAS
Pipeline recovered after a repositioning, reaching 68.5% of an 8,000-account list.
POST-AQUISITION · GLOBAL LMS
A post-acquisition platform reframed in the buyer's language, and conversion in Japan rose 4x.
POST-M&A · EDA/SEMICONDUCTORS
A quarter of the site pointed at products no longer sold, and once those pages were retired, the Contact Sales page lifted 15.7% and webinar leads rose 187%.
MEASUREMENT REBUILD · PRIVACY SAAS
Measurement rebuilt so the hidden 99.4% became visible, then ARR grew 80.5% month over month.
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