CASE STUDY · PRIVACY COMPLIANCE SAAS
When 99.4% of Your Revenue Is Invisible, You Can't Market Your Way Out
How Somebody Digital rebuilt iubenda’s measurement, authority, and brand architecture from the ground up, and turned a marketing operation running blind into a compounding commercial engine.
Month-on-month ARR growth
December → January
Improvement in signup CPA
On brand campaigns
Reduction in brand CPC
Within 6 weeks
Time revenue was fully visible
In company history
THE SITUATION
A product that worked. A marketing operation running blind.
iubenda is trusted by over 150,000 businesses across 100+ countries. Their privacy policy generator, cookie consent manager, and terms of service tools have become the quiet infrastructure behind some of the web’s most recognized brands.
The product worked, and the growth was real. But by the time they engaged Somebody Digital, the tracking architecture, untouched since the company’s founding in 2011, had quietly collapsed under the weight of product and platform changes.
Every campaign decision, every budget allocation, and every channel comparison was being made against data that was structurally incorrect. A/B tests were running, but none of it could fix a problem that lived upstream of the analytics.
Of monthly revenue showed as
“Unassigned.” A tracking setup untouched since 2011 meant every decision was made on data that was structurally wrong.
Practicing legal professionals on staff, yet zero expert citations across the entire site. A business built on legal authority was invisible to the E-E-A-T signals Google ranks on.
Competing without a shared strategy. Brand terms dominated Google Ads spend, Meta sat almost entirely in Italy, CAC was inflated and ROAS was unvalidated.
WHAT WE DID
Fix the foundation before building anything.
Make sure the tracking is working first, then build on that foundation.
of revenue attributable in GA4
.comONE DOMAIN
Restore the measurement
The GA4 configuration was rebuilt from the ground up. For the first time in the company's history, revenue was attributable. That one change didn't move a single metric, but it made every metric that followed trustworthy.
Rebuild paid media with a single strategy
With attribution restored, the paid architecture was restructured. Brand campaigns were rebuilt to reduce dependency on high-CPC branded keywords, device consolidation removed wasted duplication, and a creative testing framework was introduced so what worked could be scaled, all under one unified demand generation strategy.
Turn expertise into authority
iubenda's legal team is one of its strongest competitive advantages. Somebody Digital designed a named expert authorship program, attaching real credentials, real bios, and author schema markup to content these professionals had already written. The E-E-A-T gap was an attribution problem, not a content problem, and it had a structural fix.
Consolidate the brand
iubenda had grown through acquisition, bringing Consentmanager.net and Complianz.io under its umbrella, but those products still lived on separate domains, fragmenting authority. A phased migration, including new Enterprise and Plugins sections, content architecture, and 301 redirect mapping, brought everything onto iubenda.com as the single authority domain.
THE RESULTS
A foundation that finally held, and growth that compounded on top.
WITHIN 6 WEEKS OF RESTRUCTURE
Paid media efficiency
BY JANUARY 2026
Month-on-month ARR growth
THE RESULT THAT CAME FIRST
Revenue visibility
For the first time, the marketing team could trust every number that followed, and build on it.
PHASE 4 — AUTHORITY
Three domains, one authority
WHAT WE DO
This was a clarity problem, not a traffic problem, or a product problem.
Measurement
Decision-making
Expertise
Content authority
Real legal credentials, attached to existing content, converted a hidden asset into a ranking signal.
Acquisition