CASE STUDY · INTEGRATED GROWTH
From three separate channels to one integrated growth engine in under 12 months.
Somebody Digital came in as one embedded team across SEO, Paid Media, and analytics, and rebuilt the foundations that let performance scale.
More MQLs
Within the first two weeks
Reduction in cost per MQL
Year on year
Growth in organic brand clicks
Month on month
Impressions from a single article
One published piece of content
THE SITUATION
Strong brand and product, held back by channels working in isolation.
Quickbase had strong brand authority and a product that genuinely solves hard operational problems. What they didn’t have was a digital marketing operation capable of capitalizing on it.
Channels were siloed, and spend couldn’t be traced to the pipeline. A recent website migration had set organic growth back significantly. And a lean internal team, stretched across paid, SEO, and analytics without a shared strategy, was fighting fires rather than driving direction.
They needed a partner who could take the whole picture, and not just fix one channel at a time.
Channels in silos
No shared view
Spend you could not trace
No line to pipeline
Organic knocked back
Migration setback
WHAT WE DID
Fix the foundation before building anything.
Make sure the tracking is working first, then build on that foundation.
ViewONE ATTRIBUTION LOOP
Rebuild the technical, analytical and commercial base
The first priority was rebuilding the foundations (technical, analytical, and commercial) that would allow performance to scale.
Close the loop between spend and pipeline
That meant closing the attribution loop between marketing activity and pipeline, so spend could finally be traced to a commercial outcome.
Rebuilt around conversion quality, not volume
Paid media was rebuilt around conversion quality rather than volume, cutting waste while lifting qualified pipeline.
Built for where B2B search is heading next
An organic program was established for where B2B search is heading next, not where it has been.
THE RESULTS
A foundation that finally held, and growth that compounded on top.
Within two weeks of engagement, Quickbase saw 38% more MQLs at 29% lower cost per acquisition. Over the following months, paid search costs fell by a third year-on-year. New content began generating six-figure impression counts, with organic brand clicks growing 30% month-on-month.
For the first time, Quickbase had a single connected view of how marketing spend translated to pipeline, and a team accountable for the whole journey.
PERFORMANCE
Movement in the first two weeks
CONTENT
One article, six figures of reach
EFFICIENCY
Cost per acquisition, cut fast
INTEGRATION
Three channels, one engine
WHAT THIS PROVES
The whole engine, now connected.
FROM THREE SILOED CHANNELS
One integrated engine
SEO, paid, and analytics now work from the same strategy and the same data.
FROM SPEND YOU COULD NOT TRACE
Pipeline you can see
FROM FIGHTING FIRES