Your Weekly 30-Minute Marketing Leadership Upgrade
- Short weekly sessions designed for busy B2B marketing leaders
- Just 30 minutes a week to stay ahead of the curve. Dip in when you like
- Get the latest digital marketing + AI advances to grow your pipeline
- No filler, no sales pitch, only the sharpest winning strategies and case studies
- Every Other Tuesday | 30 minutes
- 10 AM PST (7 PM CEST)
You will receive an email with live workshop access details from our team after signing up and be emailed the video and notes after each event.
This Course includes:
- 30-min weekly sessions
- On-demand recordings
- 30-min optional expert Q&A
- High-impact marketing + AI topics
MARKETING IQ LIVE
Why This Is Different
LinkedIn is full of posers, and most workshops take an hour to deliver what could be said in fifteen minutes. We respect your time (and sharpen our delivery) to give you the edge as a marketing leader.
Practical & Actionable
Leadership-level insights you can apply immediately for growth in your performance marketing channels.
Recurring & Predictable
Sign up once to your calendar and get a recurring invite to join those that are on your roadmap
Just 15 Minutes
We focus hard, respect your pre-existing knowledge and focus to give you what you need to know and nothing else.
Smart, Not Awkward
Virtual and focused — no forced networking or breakout rooms.
Go Deeper with Q&A
After each session stay for an optional 30-minute Q&A to ask real implementation questions, answered by people who’ve done it at scale..
Topics That Count
We focus on the marketing strategies and AI innovations that we have tested and move the needle
What You'll Learn
Sessions are led by directors across Somebody Digital, along with special leading industry guests sharing what’s working and what we’re testing for our other $100M+ APP B2B clients right now — and how to apply it inside your company.
Upcoming topics include
10 AM PST (7 PM CEST)
31st March
2026
Reframing Analytics as 'Data Monetisation' to Get Board Buy-In

John Wilkes
Co-founder

Cristiano Winckler
Director of Digital Operations
Leadership
B2B Marketing
Strategy
10 AM PST (7 PM CEST)
14th April
2026
The Workflow-First Approach to AI That Most Marketing Leaders Are Missing

Cristiano Winckler
Director of Digital Operations
Leadership
B2B Marketing
Strategy
10 AM PST (7 PM CEST)
28th April
2026
How Our Top Clients Are Using Analytics to Generate Revenue

John Wilkes
Co-founder
Leadership
B2B Marketing
Strategy
10 AM PST (7 PM CEST)
12th May
2026
AI and SEO: The Briefing Every Marketing Leader Needs Right Now

John Wilkes
Co-founder
Leadership
B2B Marketing
Strategy
10 AM PST (7 PM CEST)
26th May
2026
Paid + SEO in 2026: What Integration Actually Looks Like (And What to Demand From Your Team)

Cristiano Winckler
Director of Digital Operations
Leadership
B2B Marketing
Strategy
10 AM PST (7 PM CEST)
9th June
2026
The Pipeline Your Dashboard Can't See: Making the Commercial Case for Brand

John Wilkes
Co-founder
Leadership
B2B Marketing
Strategy
10 AM PST (7 PM CEST)
23rd June
2026
You Can't Attribute Everything — And That's OK: Communicating Measurement to the Board

Cristiano Winckler
Director of Digital Operations
Leadership
B2B Marketing
Strategy
10 AM PST (7 PM CEST)
7th July
2026
When Your Reports Look Scientific But Prove Nothing, And How to Fix It

John Wilkes
Co-founder

Cristiano Winckler
Director of Digital Operations
Leadership
B2B Marketing
Strategy
Go Deeper with Q&A
Each session is 15 minutes of insight. Afterwards, you can stay for an optional 30-minute Q&A to ask real implementation questions, answered by people who’ve done it at scale.
Award-Winning Digital Marketing Agency



















Optimizing for the B2B Buying Committee
John Wilkes, Micheal McCann

Experimentation and Conversion Rate Optimization
John Wilkes, Stuart Rex

Future-proofing your SEO
Kyle Roof, Stephan Marais & Cristiano Winckler