Your Weekly 30-Minute Marketing Leadership Upgrade

You will receive an email with live workshop access details from our team after signing up and be emailed the video and notes after each event.

This Course includes:

MARKETING IQ LIVE

Why This Is Different

LinkedIn is full of posers, and most workshops take an hour to deliver what could be said in fifteen minutes. We respect your time (and sharpen our delivery) to give you the edge as a marketing leader.

Practical & Actionable

Leadership-level insights you can apply immediately for growth in your performance marketing channels.

Recurring & Predictable

Sign up once to your calendar and get a recurring invite to join those that are on your roadmap

Just 15 Minutes

We focus hard, respect your pre-existing knowledge and focus to give you what you need to know and nothing else.

Smart, Not Awkward

Virtual and focused — no forced networking or breakout rooms.

Go Deeper with Q&A

After each session stay for an optional 30-minute Q&A to ask real implementation questions, answered by people who’ve done it at scale..

Topics That Count

We focus on the marketing strategies and AI innovations that we have tested and move the needle

What You'll Learn

Sessions are led by directors across Somebody Digital, along with special leading industry guests sharing what’s working and what we’re testing for our other $100M+ APP B2B clients right now — and how to apply it inside your company.

Upcoming topics include

10 AM PST (7 PM CEST)

31st March
2026

Reframing Analytics as 'Data Monetisation' to Get Board Buy-In

John Wilkes

Co-founder

Cristiano Winckler

Director of Digital Operations

Leadership
B2B Marketing
Strategy

10 AM PST (7 PM CEST)

14th April
2026

The Workflow-First Approach to AI That Most Marketing Leaders Are Missing

Cristiano Winckler

Director of Digital Operations

Leadership
B2B Marketing
Strategy

10 AM PST (7 PM CEST)

28th April
2026

How Our Top Clients Are Using Analytics to Generate Revenue

John Wilkes

Co-founder

Leadership
B2B Marketing
Strategy

10 AM PST (7 PM CEST)

12th May
2026

AI and SEO: The Briefing Every Marketing Leader Needs Right Now

John Wilkes

Co-founder

Leadership
B2B Marketing
Strategy

10 AM PST (7 PM CEST)

26th May
2026

Paid + SEO in 2026: What Integration Actually Looks Like (And What to Demand From Your Team)

Cristiano Winckler

Director of Digital Operations

Leadership
B2B Marketing
Strategy

10 AM PST (7 PM CEST)

9th June
2026

The Pipeline Your Dashboard Can't See: Making the Commercial Case for Brand

John Wilkes

Co-founder

Leadership
B2B Marketing
Strategy

10 AM PST (7 PM CEST)

23rd June
2026

You Can't Attribute Everything — And That's OK: Communicating Measurement to the Board

Cristiano Winckler

Director of Digital Operations

Leadership
B2B Marketing
Strategy

10 AM PST (7 PM CEST)

7th July
2026

When Your Reports Look Scientific But Prove Nothing, And How to Fix It

John Wilkes

Co-founder

Cristiano Winckler

Director of Digital Operations

Leadership
B2B Marketing
Strategy

Go Deeper with Q&A

Each session is 15 minutes of insight. Afterwards, you can stay for an optional 30-minute Q&A to ask real implementation questions, answered by people who’ve done it at scale.

Every Other Tuesday | 30 minutes (+ optional 30-minute Q&A)
10 AM PST (7 PM CEST)

Award-Winning Digital Marketing Agency

Past Workshop Library

Optimizing for the B2B Buying Committee

John Wilkes, Micheal McCann

Future-proofing your SEO

Kyle Roof, Stephan Marais & Cristiano Winckler

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