Be a Guest on B2B in Flux | Somebody Digital

B2B IN FLUX — PODCAST

I'd Love For You to Be a Guest on B2B in Flux

While everyone in sales and marketing is chasing visibility on AI and LLMs, I’m talking to the people who actually make the buying decisions. Help Us Show How Executive Decisions Really Get Made

THE PREMISE

What is the Podcast About?

B2B in Flux is a podcast aimed at marketing leaders who’ve forgotten what it’s like to actually talk to the ‘real people’ they’re trying to reach within buying committees.

It’s 20 minutes speaking with someone like you, a senior executive who’s been in the room when the big decisions happen.

The goal is to help tech marketing leaders better understand how executives evaluate big transactions, how internal opinions form, and where marketing genuinely helps or hinders.

THE VIBE

See What It's Like

Here’s a short clip from a recent episode so you can see the vibe:

THE PROCESS

Here's How It Works

Here’s a short clip from a recent episode so you can see the vibe:

Book a time

Pick a slot that works for you. I'll book 45 minutes on your calendar — 10 minutes to settle in before we start, 20 minutes for the conversation, and buffer in case we're on a roll.

Get your questions in advance

We'll send them over so you know exactly what to expect, so no surprises.

10 minutes to settle in

We'll jump on early to chat and get comfortable before recording.

Record the conversation

~20 minutes of relaxed video conversation. Think coffee chat that happens to be recorded.

We handle the rest

Editing, production, publishing — all taken care of. We'll also send you clips so you can use them for your own purposes should you wish.

THE QUESTIONS

The Question Themes

Questions are tailored to your role and experience. Here’s a flavour:

01

The Myth vs. Reality of Your Role

What do marketers usually assume about your job that just isn’t true? What actually takes up your time?

02

Your Role in Major Purchasing Decisions

Walk us through a meaningful technology purchase you were involved in. When did you get involved? What did you focus on, and what did you delegate?

03

The Executive Dynamic

When evaluating a major purchase, how do the C-suite leaders communicate and influence each other?

04

How You Actually Find and Vet Vendors

How do you discover new solutions? Has AI changed your research process — and what still can’t be shortcut?

05

The Information You Actually Consume

Where do you go for information about vendors? Analyst reports? Case studies? User reviews? What format actually works for you?

06

What Differentiates Vendors in Your Eyes

When you’re comparing similar solutions, what information actually helps you decide? What do vendors fail to communicate?

07

Trust Signals and Vendor Stability

How do you assess whether a vendor will be around in 5 years? What concerns you most about vendor lock-in?

08

The Sales Process Experience

What do B2B sales teams do well, and what frustrates you most? What would make it less painful?

09

The Advice Question

If you could give one piece of advice to B2B marketers trying to reach executives like you, what would it be? What’s the biggest mistake vendors make?

These are indicative — your actual questions will be personalised and sent to you before recording.

BOOK YOUR SLOT

Ready? Pick a Time That Works

Choose a slot below. If you’d prefer a quick intro chat before committing feel free to drop me a message on LinkedIn. .

FREQUENTLY ASKED

Common questions about Be A Guest

Is there a fee to be on the podcast?

No — there’s no fee to appear on the podcast, and we don’t pay guests to take part. B2B in Flux is a platform for thoughtful conversation and shared insight. We invite guests because we value their perspective and believe it will genuinely benefit our audience. It’s about contributing to the conversation, building connections, and advancing thinking in B2B — for the love of the game.

What type of guests are you looking for?

We’re looking for B2B leaders, practitioners and thinkers who can speak to real-world experiences with strategy, growth, buying behaviour, and organisational decision-making. If you have thoughtful insights on how B2B marketing and buying are evolving, we’d love to talk

What should I expect during the recording?

We aim for a conversational interview where your expertise leads the discussion. We’ll touch on your background, real experiences, and actionable insights for our audience of B2B marketers and leaders. Typically it’s relaxed, engaging, and focused on value over script.

How long is the podcast recording?

While episodes vary, we usually record around a 30-minute conversation. We’ll confirm timing and any prep ahead of the interview so you’re comfortable.

How is the episode published and shared?

Episodes go live on major platforms like Spotify, Apple Podcasts, and YouTube, and are also featured on our podcast page. We promote each episode through our channels once it’s published.

Do you help promote guests’ own work or links?

Yes — we’re happy to include links to your website, LinkedIn, or any relevant work in the episode show notes so listeners can connect with you and your ideas.

Is this a live show? Can I be edited or approve content?

Recordings are pre-recorded, not live — which means we can ensure everything sounds great. We’re happy to discuss the final edit if you have questions before publishing.