CASE STUDY · INTEGRATED GROWTH

From three separate channels to one integrated growth engine in under 12 months.

Somebody Digital came in as one embedded team across SEO, paid, CRO and analytics, and rebuilt the foundations that let performance scale.

38% more MQLs 33% lower cost per MQL 104k from one article Under 12 months

0 %

More MQLs

Within the first two weeks

0 %

Reduction in cost per MQL

Year on year

0 %

Growth in organic brand clicks

Month on month

0 K

Impressions from a single article

One published piece of content

THE SITUATION

Strong brand and product, held back by channels working in isolation.

Quickbase had strong brand authority and a product that genuinely solves hard operational problems. What they didn’t have was a digital marketing operation capable of capitalizing on it. Channels were siloed, and spend couldn’t be traced to the pipeline. A recent website migration had set organic growth back significantly. And a lean internal team, stretched across paid, SEO, and analytics without a shared strategy, was fighting fires rather than driving direction. They needed a partner who could take the whole picture, and not just fix one channel at a time.

3 channels operating in isolation, each one blind to the others

0 shared view connecting spend to pipeline

Channels in silos

No shared view

Paid, SEO, and analytics each ran alone, with spend that could not be traced to the pipeline.

Spend you could not trace

No line to pipeline

Without a closed attribution loop, no one could say what marketing spend was actually worth.

Organic knocked back

Migration setback

A recent website migration had set organic growth back significantly, just as momentum was needed.

WHAT WE DID

Fix the foundation before building anything.

Make sure the tracking is working first, then build on that foundation.

Foundations · technical, analytical, commercial

Technical foundationsRebuilt

Analytics and trackingRebuilt

Commercial modelRebuilt

Attribution · spend to pipeline

Ad spend Campaign data Channel activity

Pipeline
ViewONE ATTRIBUTION LOOP

Paid media · conversion quality

Live · Paid Performance

+38%MQLs

-33%Cost per MQL

QualityOver volume

Organic · built for what's next

Quickbase pricing

quickbase.com › pricing

Built for where search is heading nextAnswer engines and classic search alike

Foundations

Rebuild the technical, analytical and commercial base

The first priority was rebuilding the foundations (technical, analytical, and commercial) that would allow performance to scale.

Attribution

Close the loop between spend and pipeline

That meant closing the attribution loop between marketing activity and pipeline, so spend could finally be traced to a commercial outcome.

Paid Media

Rebuilt around conversion quality, not volume

Paid media was rebuilt around conversion quality rather than volume, cutting waste while lifting qualified pipeline.

Organic

Built for where B2B search is heading next

An organic program was established for where B2B search is heading next, not where it has been.

THE RESULTS

A foundation that finally held, and growth that compounded on top.

PERFORMANCE

Movement in the first two weeks

More MQLs+38%

Cost per MQL-33%

Organic brand clicks+30%

CONTENT

One article, six figures of reach

0 K

Impressions from a single published article.

EFFICIENCY

Cost per acquisition, cut fast

- 0 %

Lower cost per acquisition, within two weeks of engagement.

INTEGRATION

Three channels, one engine

Siloed channels

Integrated engine

Really, really surprised to see all the work you've got done — and we've only been here a month.

Thomas S.

SEO Lead, Quickbase

WHAT THIS PROVES

Not one channel fixed, but the whole engine connected.

The gains came fast, but the structural change mattered more: one team, accountable for the whole journey from spend to pipeline.

FROM THREE SILOED CHANNELS

One integrated engine

SEO, paid, CRO and analytics now work from the same strategy and the same data.

FROM SPEND YOU COULD NOT TRACE

Pipeline you can see

A closed attribution loop connects marketing activity to commercial outcomes.

FROM FIGHTING FIRES

Driving direction

A lean team moved from reacting to leading, with one connected view of performance.

From three separate channels to one integrated growth engine, and a team accountable for the whole journey.

LET'S TALK

Could your commercial engine work like this?

Most clients are operating against a distorted picture and don’t know it yet. The first step is mapping what yours is hiding.