MARKETING IQ LIVE

30 minutes a week. Sharper marketing leadership.

A bi-weekly briefing for busy B2B marketing leaders. The latest in digital marketing and AI, tested on our $100M+ B2B clients, distilled into 30 minutes. No filler. No sales pitch.
  • Every Other Tuesday
  • 30 min + optional Q&A
  • 10 AM PST · 7 PM CEST
  • Recurring calendar invite
  • On-demand recordings
  • Notes after every session

Reserve your place.

Sign up once and every session lands on your calendar. Dip in when the topic is on your roadmap.

Live workshop access details, plus the recording and notes after every event.

TRUSTED BY B2B TECH COMPANIES FROM $50M TO $500M IN REVENUE.

Upcloud
489445e923f92d2b89b4b77422db88bd.png
b3cad5bb4fdb29ee979086ff8c1b249b.png
65af5c1adf60e69f1cb58e5ccadc8557.png
059a1c666ff3aeedc2763cbe2ba4cf96.png
f49a0666eec1d63449baafff90e1eeb2.png
d04a52bf0ef63dd299bdf6e40a514a93.png
bcd5fe062758b671d6a902e9b9f62c4e.png
1e7ee0d670af7de2d85dbc252be21e17.png
daa29723a7d03175f7deca0a80461bd7.png
aa4a99449ef420bdcd30652fb5cd72a0.png
766e40a62fceb1c2e5b45d203c0fa640.png
ef9c6bc87e388f96e57d06ebf4e7ef71.png
  • Award-winning since 2020
  • Avg. client tenure of 3+ years
  • $2B+ in pipeline influenced

YOUR SPEAKERS

Led by the operators behind $100M+ B2B programs.

Two senior practitioners running every session. The same team that builds and runs our client engagements.

HEAD OF STRATEGY

John Wilkes

Co-founded Somebody Digital after years inside B2B marketing operations. Specializes in attribution, board-ready measurement, and turning marketing from a cost line into a pipeline engine. Speaks regularly at SearchLove, B2B Marketing Expo, and inside CMO dinners.

  • Attribution
  • Board reporting
  • Demand strategy

DIRECTOR OF DIGITAL OPERATIONS

Cristiano Winckler

15 years across enterprise SEO and analytics ops at $100M+ B2B platforms. Built the POD operating model that powers Somebody Digital. Talks publicly about AI search, integrated operations, and the workflow-first approach to AI most marketers are missing.

  • AI search (GEO)
  • Workflow design
  • Analytics ops

HEAD OF STRATEGY

John Wilkes

Co-founded Somebody Digital after years inside B2B marketing operations. Specializes in attribution, board-ready measurement, and turning marketing from a cost line into a pipeline engine. Speaks regularly at SearchLove, B2B Marketing Expo, and inside CMO dinners.

  • Attribution
  • Board reporting
  • Demand strategy

DIRECTOR OF DIGITAL OPERATIONS

Cristiano Winckler

15 years across enterprise SEO and analytics ops at $100M+ B2B platforms. Built the POD operating model that powers Somebody Digital. Talks publicly about AI search, integrated operations, and the workflow-first approach to AI most marketers are missing.

  • AI search (GEO)
  • Workflow design
  • Analytics ops

WHY MARKETING IQ LIVE

Built for marketing leaders, not for content calendars.

LinkedIn is full of talking heads, and most workshops take an hour to deliver what could be said in fifteen minutes. We respect your time, and sharpen the delivery, to give you the edge.

SHARPENED DELIVERY

30 minutes of insight, not an hour of intro.

Every session is built around what a CMO can apply on Monday morning. Hard editing, no preamble, no recap of last quarter’s news cycle.

TESTED AT SCALE

Strategies running live on $100M+ B2B programs.

We bring you what’s working for our top clients right now, the patterns we are testing, and what we are abandoning. Specifics, not opinions.

SMART, NOT AWKWARD

Virtual and focused. No breakout rooms.

Sign up once and the recurring invite lives on your calendar. Dip in when the topic is on your roadmap. Stay for the optional 30-minute Q&A when it matters.
PER SESSIONS
0

Plus optional 30-minute Q&A

UPCOMING SESSIONS
0 +

Bi-weekly through July 2026

DIRECTORS HOSTING
0

Plus rotating industry guests

UPCOMING TOPICS

What you'll learn over the next four months.

Every other Tuesday at 10 AM PST (7 PM CEST). Sign up once for the recurring invite.
JULY 2026

Tue 7th July

10 AM PST

Inside Our AI Workflow Playbook

The systems, frameworks, wins and hard lessons behind how Somebody Digital makes AI deliver

John Wilkes

Co-Founder & Head of Strategy

Cristiano Winckler

Director of Digital Operations

Leadership

B2B Marketing

Strategy

Tue 21st July

10 AM PST

Don't Be Invisible Where It Counts in B2B

Why your competitor shows up in AI search and you don't

John Wilkes

Co-Founder & Head of Strategy

Cristiano Winckler

Director of Digital Operations

Leadership

B2B Marketing

Strategy

AUGUST 2026

Tue 4th August

10 AM PST

Why Your AI Automations Are Not Working as Expected

For B2B leaders rushing to adopt AI before fixing what's underneath

John Wilkes

Co-Founder & Head of Strategy

Cristiano Winckler

Director of Digital Operations

Leadership

B2B Marketing

Strategy

Tue 18th August

10 AM PST

If AI Makes Us So Efficient, Why Am I Busier Than Ever?

Why AI hasn't freed up your lean team and how to refocus on what moves the needle

John Wilkes

Co-Founder & Head of Strategy

Cristiano Winckler

Director of Digital Operations

Leadership

B2B Marketing

Strategy

SEPTEMBER 2026

Tue 1st September

10 AM PST

Great Marketing 'Performance Metrics' but No Revenue

B2B marketing problems and fixes for the 2026 AI era

John Wilkes

Co-Founder & Head of Strategy

Cristiano Winckler

Director of Digital Operations

Leadership

B2B Marketing

Strategy

Tue 15th September

10 AM PST

How to Brief Your Board on AI and Search

Pitching at the right altitude about what executives need to hear, and what to leave out

John Wilkes

Co-Founder & Head of Strategy

Cristiano Winckler

Director of Digital Operations

Leadership

B2B Marketing

Strategy

Tue 29th September

10 AM PST

Under Pressure to "Do More AI"?

For B2B leaders pushed to move fast on AI before the foundations are ready

John Wilkes

Co-Founder & Head of Strategy

Cristiano Winckler

Director of Digital Operations

Leadership

B2B Marketing

Strategy

OCTOBER 2026

Tue 13th October

10 AM PST

The Board Wants to See Pipeline. But They're Asking About MQLs.

How B2B leaders close the gap between the activity they're judged on and the outcomes that matter

John Wilkes

Co-Founder & Head of Strategy

Cristiano Winckler

Director of Digital Operations

Leadership

B2B Marketing

Strategy

Tue 27th October

10 AM PST

AI Invisibility Isn't Just a Content Problem

Why your brand is missing from AI search for operational reasons and what leaders fix first

John Wilkes

Co-Founder & Head of Strategy

Cristiano Winckler

Director of Digital Operations

Leadership

B2B Marketing

Strategy

NOVEMBER 2026

Tue 10th November

10 AM PST

The B2B Marketing Fragmentation Problem | It's Not Just AI

How marketing fragmentation drains B2B budgets, and the fix that frees them up

John Wilkes

Co-Founder & Head of Strategy

Cristiano Winckler

Director of Digital Operations

Leadership

B2B Marketing

Strategy

Tue 24th November

10 AM PST

AI Won't Fix a Broken Marketing Operation

Data, then governance, then tools and why AI fails when B2B teams do it backward

John Wilkes

Co-Founder & Head of Strategy

Cristiano Winckler

Director of Digital Operations

Leadership

B2B Marketing

Strategy

GO DEEPER

Stay for the 30-minute Q&A.

Each session is 30 minutes of insight. Afterwards, you can stay for an optional 30-minute Q&A to ask real implementation questions, answered by people who’ve
done it at scale.

WHEN

Every Other Tuesday

LENGTH

30 minutes + optional 30-min Q&A

TIME

10 AM PST · 7 PM CEST

PAST WORKSHOP LIBRARY

Catch up on the format before you commit.

Three of our most-watched past masterclasses. Same format, same density.

AWARD-WINNING SINCE 2020 · UK · EU · US & GLOBAL

2026_globalagency_w.png
2025_UKSearch_w.png
2025_B2BMarketing_Bronze.png
2025_GlobalSearchWinner_w.png
2025_USSearchWinner_w1.png
2025_drum_bronze.png
2025_EUSearch_w-1.png
2025_globalagency_w.png
2024_UKSearch_w-1.png
2024_USSearchWinner_w.png
2024_GlobalSearchWinner-w.png

Director of Digital Strategy & Client Solutions

Head of SEO

READY TO OPTIMIZE?

Ready to replace the patch work?

We’ll review your current setup, identify where fragmentation is costing your pipeline, and give you an honest view of what an integrated operation would look like for your business.
Get in Touch
  • Real people, not automations
  • Honest if it's not a fit
  • No commitment required

Director of Digital Operations

CRO Manager

Reserve your place
Scroll to Top