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Tracking offline conversions: the how and why
Digital marketing is a broad-spectrum discipline, covering everything from Paid Media to SEO efforts and CRO on websites, along with various content production offerings. The hole in digital marketing’s formula is when it comes to tracking offline conversions. While there are myriad clever tools marketers can use to garner data
Turn Local Into Global: Expansion Tips | Somebody Digital
No business starts with the plan to stay small. With the IMF predicting a global economic contraction of 2.7% over the next year, expansion into new markets may be one of the primary avenues for businesses to maintain profits and growth in 2023. But international expansion can be an intimidating
Reimagining Black Friday
While many businesses engage with the annual shopping holiday without a second thought, there is good reason to reconsider and reimagine whether Black Friday and the subsequent Cyber Monday are worth participating in. The experts at Somebody Digital have weighed in on some things your brand should think about
London Design Festival: Function vs Form | Somebody Digital
Form might follow function, but in the Digital Age, design has become a crucial cornerstone of everything we do, and everything we interact with. As September draws to a close, London celebrates an impressive 20 years of the London Design Festival, covering everything from cityscapes to sculptures, and you guessed
SEO Strategy for Challenging Times | Somebody Digital
What is SEO and how to build an effective SEO strategy
Build an Effective Event Marketing Plan | Somebody Digital
How to build an event marketing strategy
Drive ROI with Programmatic Advertising | Somebody Digital
What is programmatic advertising and how to drive ROI
Best Social Media Tactics for B2B | Somebody Digital
In Part 2 of our marketing guides for B2B startups, we focus on social media. The opportunities, planning and tactics involved in optimising success across all available channels. For many in B2B, social media activation is not a first thought. Paid advertising on business media channels such as LinkedIn
Essential Guide to Data Do’s & Don’ts | Somebody Digital
Why data counts? Data. It’s described as the new combustion engine of this century. Fuelling organisations with the tools to predict human behaviour, analysing patterns that can ultimately transform how well it performs. And in marketing, data analytics help determine who your customer is and how you should be targeting