THE TEAM
Senior operators, not a relationship layer.
AWARD-WINNING SINCE 2020 · UK, EU, US & GLOBAL
















All 30+ specialists,
in one operation.
Scroll to meet them.
Elizabeth McLachlanProject Manager & Operations
Cristiano WincklerDirector of Digital Operations
John WilkesCo-Founder
Devon HydeDirector of Digital Strategy & Client Solutions
Tobias la CourCo-Founder
Stephan MaraisHead of SEO
Cecilia ChauDesign Lead
Adele ToddHead of Paid Media
Fernando OliveiraAnalytics & Insights Specialist
Florian TomkoSenior PPC Manager
Elma CronjeDigital Strategist
Aimee BishopCulture & Brand Experience Lead
Ashleigh RowlesPPC Manager
Chris BrooksSenior SEO Manager
Tan KarasalihSenior CRO DeveloperHOW WE'RE BUILT
Pods, not departments. Operators, not account managers.
POD-BASED DELIVERY
One pod, one strategy, shared accountability.
The team is structured around outcomes, not org charts. Every client gets a cross-functional pod of specialists working from one strategy.
SENIOR OPERATORS ONLY
The people you meet are the people who deliver.
GLOBAL BY DESIGN
12+ countries. 8+ languages. One operation.
London-headquartered, distributed everywhere our clients are. We staff for time zone overlap on every account, not the other way around.
Coverage on every major market
Native-fluent on every account
John Wilkes · Co-Founder
THE FOUNDERS
We didn't set out to build an agency. We set out to fix one.
THE POD LEADS
Senior operators owning every channel.
Co-Founder
John Wilkes
Attributon
Board reporting
Demand strategy
Co-Founder
Tobias la Cour
Co-founded Somebody Digital to fix what the agency model breaks: senior talent diluted behind account layers. Owns commercial strategy and the operator-led culture that defines how every pod works.
Strategy
Operations
Commercial
DIRECTOR OF DIGITAL OPERATIONS
Cristiano Winckler
Owns the operating system inside every pod. 15 years across enterprise SEO and analytics ops at $100M+ B2B platforms. The reason your data, reporting, and dashboards are wired together day one.
Pod design
Analytics ops
Delivery
HEAD OF PAID MEDIA
Adele Todd
Runs paid for accounts spending eight figures a year. Former in-house growth lead with a portfolio of Google’s most-cited B2B case studies. Optimizes against pipeline value, not platform metrics.
Paid search
Paid social
attribution
HEAD OF SEO
Stephan Marais
Built SEO programs that compound. Specializes in entity-led organic strategy and AI-search visibility (GEO). The reason our clients show up in ChatGPT and Perplexity before they show up in Google.
Entity SEO
AI search
Content
DIRECTOR OF DIGITAL STRATEGY & CLIENT SOLUTIONS
Devon Hyde
Sets the integrated strategy across every client engagement. Bridges paid, organic, and analytics into a single growth thesis. The person who tells your CFO what marketing should actually be measured on.
Strategy
Client solutions
Growth
DESIGN LEAD
Cecilia Chau
Owns the design language across web, ads, and decks. Leads the creative team that translates positioning into systems that survive scale, so every client asset feels like part of the same operation.
Brand systems
Web design
Creative ops
BEHIND THE SCENES
Inside the operation.
The team at work, off-sites, client kickoffs, and the occasional Friday pub.
THE FULL OPERATION
All 30+ in one place.
Specialists across SEO, paid, CRO, analytics, content, and project management. Hover for role.
WANT TO JOIN US?
We hire senior operators only.
CAREER GROWTH

Director of Digital Strategy & Client Solutions

Head of SEO
READY TO OPTIMIZE?
Ready to replace the patch work?
We’ll review your current setup, identify where fragmentation is costing your pipeline, and give you an honest view of what an integrated operation would look like for your business.
- Real people, not automations
- Honest if it's not a fit
- No commitment required

Director of Digital Operations

CRO Manager