CAPABILITIES / AI SEARCH OPTIMIZATION
AI Search Optimization (GEO) for B2B
Head of Strategy
Director of Digital Operations
Senior CRO Developer
AI Automation Engineer
TRUSTED BY B2B TECH COMPANIES FROM $50M TO $500M IN REVENUE.
- Award-winning since 2020
- Avg. client tenure of 3+ years
- $2B+ in pipeline influenced
INTEGRATION STATEMENT
AI search optimization can't be added on. It must be built into the operation.
THE PATTERN
AI citations are produced by your entire marketing operation, not one channel in isolation. The signals that determine whether an AI system recommends you are scattered across SEO, content, brand, and presence, not bolted onto a single tactic.
HOW WE'RE DIFFERENT
At Somebody Digital, AI search optimization is built into the same operation that produces your content, manages your SEO, and maintains your brand presence, not added later as a separate program.
WHY IT COMPOUNDS
When your entire digital footprint presents as one coherent, authoritative entity, AI systems can identify your brand as a credible source worth citing. The unified signals reinforce one another rather than contradicting each other.
THE PROBLEM THIS SOLVES
When your brand is invisible to AI.
AI tools are becoming a primary research channel for B2B buyers. Up to 58% of US web users have encountered AI Overviews in search results. When a buyer asks an AI system to recommend solutions in your category, your brand either appears or it doesn’t. Here’s what typically prevents it from appearing.
01
AI systems cite your competitors by name, but not you
A potential buyer asks ChatGPT or Perplexity to recommend solutions in your category. The response references two or three competitors by name, describes their strengths, and positions them as credible options. Your company isn't mentioned, not because your product is worse, but because your digital presence doesn't present the unified authority signals that AI systems use to determine which brands are credible enough to recommend.
02
Your digital presence is fragmented across teams
Your SEO team optimizes your website. Your content team publishes thought leadership. Your PR team manages media coverage. Your social team handles LinkedIn. Each produces content and signals that describe your brand, but they describe it differently because they aren't coordinated. AI systems evaluate your brand as one entity, so contradictory signals from five different sources make it harder to categorize and less likely to be cited.
03
You're optimizing for keywords while AI evaluates entities
Your SEO strategy targets keywords and builds pages around search queries. AI systems work differently. They evaluate whether your brand, as an entity, has sufficient authority, consistency, and relevance in a given topic area to be cited as a source. Keyword optimization is still important, but it's not sufficient for AI visibility without the entity-level authority that AI systems require.
04
Nobody is monitoring your AI search presence
Your marketing dashboards track Google rankings, traffic, and conversions. Nobody is systematically monitoring what AI systems say about your brand, whether you appear in AI-generated recommendations, or how your AI visibility compares to competitors. You can't optimize what you don't measure.
ARE YOU
Invisible to AI?
WHAT'S INCLUDED
What AI visibility looks like inside an integrated operation.
01 AI Visibility Audit & Monitoring
Systematic monitoring of how AI systems (ChatGPT, Perplexity, Google AI Overviews, Gemini) reference your brand, your competitors, and your category. We track what AI says about you, where you appear in recommendations, and where competitors appear when you don't — creating an ongoing picture of your AI search presence that informs optimization priorities.
02 Entity Optimization
Building and maintaining the unified entity signals that AI systems use to evaluate your brand: consistent descriptions across every platform (website, LinkedIn, Crunchbase, directories, media mentions), structured data (schema markup) that helps AI systems understand who you are and what you do, and cross-platform authority signals that reinforce your expertise in specific topic areas.
03 Authority Content for AI Citation
Content specifically designed to be cited by AI systems: definitive statements, clearly attributed data points, structured answers to questions your buyers ask, and thought leadership that establishes named positions on topics in your category. This content serves dual purposes, ranking in traditional search while being structured for AI extraction and citation.
04 Digital Presence Unification
Audit and align your brand’s presence across every platform where AI systems gather information, including your website, business profiles, review sites, directories, media coverage, and social platforms. When every instance of your brand tells the same story with the same positioning, AI systems recognize you as a coherent, authoritative entity rather than a collection of conflicting signals.
HOW IT WORKS
How we build your AI search optimization program.
PHASE 1
AI Visibility Assessment
We assess your current AI search presence: what AI systems say about your brand across major platforms (ChatGPT, Perplexity, Google AI Overviews, Gemini), where competitors appear and you don't, how consistent your entity signals are across your digital footprint, and where the biggest gaps exist between your actual authority and your AI-perceived authority.
KEY OUTPUT
AI visibility assessment with competitive comparison and entity gap analysis
PHASE 2
Entity & Authority Strategy
We build an AI search optimization strategy that covers entity unification (consistent brand signals across all platforms), an authority content plan (content designed for AI citation), structured data implementation, and digital presence alignment. The strategy integrates with your existing SEO, content, and demand generation programs rather than running as a separate initiative.
KEY OUTPUT
AI search optimization strategy with entity roadmap, content plan, and integration points
PHASE 3
Implementation
Entity signals are unified across platforms, structured data is implemented, while authoritative content is produced and published. Inconsistencies in your digital presence are resolved. We prioritize changes most likely to quickly improve AI visibility while building the foundation for sustained authority growth.
KEY OUTPUT
Entity signals aligned, initial authority content live, AI visibility monitoring active
PHASE 4
Monitor and Optimize
AI search is evolving rapidly. Continuous monitoring tracks how AI systems reference your brand, identifies new citation opportunities, and flags changes in AI search behavior that affect your visibility. Optimization is ongoing because the algorithms, the competitive landscape, and the questions buyers ask AI systems all change over time.
KEY OUTPUT
Monthly AI visibility report with citation tracking, competitive comparison, and optimization recommendations
CASE STUDIES
How We Build Predictable B2B GROWTH
The shift from chaos to clarity, measured in pipeline, revenue, and board confidence.
Appriss Retail
ABM CASE STUDY
The strategic insights we gain, especially around powerful messaging that informs our overall strategy are invaluable. We highly recommend Somebody Digital to anyone for a results-driven and collaborative marketing partner.
Vice President of Marketing | Appriss Retail
6.8X
Return on ad spend
80.5%
Improvement in lead to MQL CVR
42%
Faster sales cycle
Two-Factor Authentication Client
PAID MEDIA CASE STUDY
In the last 2 years we have managed to go from wondering what our contribution is on Non-English speaking campaigns to being able to fully attribute not only what have been able to bring to the table, but also grow on it thanks to the data driven approach from Somebody Digital.
Senior Manager, International Paid Media
8.73x
ROAS
60%
CPL Reduction
+124%
conversion increase
Upcloud
ANALYTICS CASE STUDY
We’ve been incredibly impressed with how rapidly we’ve seen results. Somebody Digital’s use of experimentation and data-informed decision making has been invaluable in helping UpCloud see significant improvements in our media efficiency and toward our ambitious growth targets.
Chief Commercial Officer | Upcloud
68%
CAC Reduction
250%
CVR increase
264%
New customer increase
HOW THIS CONNECTS
AI search optimization is the result of a unified operation.
The brands that appear in AI recommendations are the ones with unified authority signals across every digital touchpoint on the internet. Here’s how the other capabilities reinforce GEO.
SEO & Organic Growth
Traditional SEO and AI search optimization share the same foundation: content authority, entity signals, and structured data. When these capabilities run as one program, you optimize for both traditional rankings and AI citations simultaneously, because the authority that drives organic rankings is the same authority that drives AI recommendations.
Content & Creative
AI systems cite content that's authoritative, well-structured, and clearly attributed. When your content team produces thought leadership with definitive positions, named data sources, and structured formatting, that content performs better in both traditional search and AI-generated recommendations.
Analytics & Attribution
Measuring AI search visibility requires new metrics and monitoring approaches. Our analytics capability tracks AI citation frequency, recommendation inclusion, and competitive AI visibility alongside your traditional organic and paid performance metrics, giving you one view of how your brand appears across all discovery channels.
Demand Generation
AI search is becoming a primary channel for demand creation. When buyers research solutions using AI tools before visiting your website, your AI search presence determines whether you're included in their consideration set. AI search optimization is becoming as important to demand generation as SEO and content were five years ago.
FREQUENTLY ASKED
Common questions about AI Search Optimization.
What is generative engine optimization (GEO)?
Generative engine optimization is the practice of optimizing your brand’s digital presence so that AI-powered search and recommendation tools (ChatGPT, Perplexity, Google AI Overviews, Gemini, and others) cite, quote, and recommend your brand when users ask questions relevant to your category. It shares foundations with traditional SEO but requires additional focus on entity consistency, authority signals, and content structured for AI extraction.
How is AI search optimization different from SEO?
Traditional SEO focuses on improving keyword rankings in search engine results pages. AI search optimization focuses on getting your brand cited in AI-generated responses, which requires a different set of signals: unified entity data across all platforms, authoritative content with clear positions and cited sources, and consistent brand signals that AI systems can evaluate as one coherent entity. The two disciplines are complementary and share the same foundation of content authority and technical structure.
How do you measure AI search performance?
We monitor AI citation frequency (how often your brand is mentioned in AI-generated responses), recommendation inclusion rate (how often you appear when buyers ask for recommendations), competitive positioning (where you rank relative to competitors in AI responses), and citation quality (whether AI systems accurately represent your capabilities and positioning). These metrics are tracked alongside traditional SEO and pipeline metrics on a single dashboard.
How long before AI search optimization shows results?
Entity alignment changes (consistent brand information across platforms, structured data implementation) can improve AI visibility within four to eight weeks. Authority content that earns AI citations typically requires two to four months of sustained production. Full competitive AI visibility, where your brand consistently appears alongside or ahead of competitors in AI recommendations, typically takes six to twelve months of integrated optimization.
Can we do AI search optimization without changing our SEO strategy?
AI search optimization builds on your SEO foundation rather than replacing it. The changes typically enhance your traditional SEO performance simultaneously: better structured data, more authoritative content, and consistent entity signals improve both organic rankings and AI visibility. Most companies find that adding an AI search layer to their existing SEO program produces compounding returns across both traditional and AI discovery channels.
Director of Digital Strategy & Client Solutions
Head of SEO
READY TO OPTIMIZE?
Turn AI citations into a pipeline engine.
We’ll assess your current AI search visibility, show you where competitors appear and you don’t, and outline what it would take to get your brand cited, quoted, and recommended when your buyers ask AI for solutions.
- Real people, not automations
- Honest if it's not a fit
- No commitment required
Director of Digital Operations
Senior CRO Manager