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KEY TAKEAWAYS Shift from vanity metrics: Traditional metrics like organic traffic and form fills are increasingly unreliable due to AI

KEY TAKEAWAYS CRO is high-ROI: Optimizing your existing traffic is the most controllable way to boost revenue quickly across all

KEY TAKEAWAYS Cheap leads are often a warning sign: Extremely low cost-per-lead usually indicates junk traffic, accidental taps, or unqualified