CRO connected to pipeline data, so you know which optimizations produce qualified opportunities, not just form fills.
Average lift when CRO is measured against pipeline rather than form fills.
Reduction once experiments share data with paid media and analytics.
Average increase in qualified pipeline generated from tested conversion paths.
not form fills.
Most B2B conversion optimization programs test landing page elements, button colors, form layouts, and headline variations, without knowing whether the “improved” conversion rate actually produced a more qualified pipeline.
At Somebody Digital, conversion testing is connected directly to pipeline data, so every experiment is measured against revenue outcomes rather than click-through rates.
When your CRO team shares data with your paid media and analytics teams, you can optimize the full path from ad click to qualified opportunity rather than just the landing page in isolation.
Your website gets traffic and some of it converts, but nobody can tell you whether optimization is improving pipeline quality.
Conversion rates went up on paper, but the leads coming through aren’t qualified. The program optimized for form fills rather than the prospects most likely to become customers.
Your CRO work happens without visibility into which audiences arrived or what messaging resonated in the ads. You’re optimizing a fragment of the buyer journey, not the full path.
Tests happen when someone remembers, usually once or twice a quarter. Without a consistent cadence, CRO is an occasional activity rather than a continuous learning process.
A 15% lift in form submissions that nobody can connect to pipeline-generated or revenue-closed doesn’t hold up to a conversation with the CFO.
A structured testing program with consistent velocity, covering hypothesis development, a prioritized test backlog, A/B and multivariate testing, and documented learnings from every experiment. Each test follows a rigorous process of hypothesizing, designing, testing, interpreting results, and implementing or iterating, with a consistent cadence that ensures you’re always generating useful data.
We audit your current conversion paths, analyze user behavior data, and identify where the biggest pipeline opportunities sit. The audit covers website UX, landing page performance, form and funnel design.
We build the testing framework, including hypothesis development, prioritization criteria, statistical rigor standards, and measurement methodology that connects every test to pipeline outcomes.
Tests go live, typically starting with the highest-traffic conversion paths where the gap between form submissions and qualified pipeline is widest. Understanding that gap is often the most valuable early finding.
Tests run continuously at a defined cadence. Each cycle: hypothesize, design, test, read, implement, iterate. Results feed back into paid media, content strategy, and UX priorities.
The shift from chaos to clarity, measured in pipeline, revenue, and board confidence.
“We had three agencies pulling in different directions. Now we have one team, one plan, and a board pack that finally makes sense.”
CRO delivers the strongest results when it’s connected to traffic, creative, and measurement systems.
CRO without attribution means guessing which variation won based on form submissions. Our analytics capability connects testing to pipeline and revenue data.
Paid drives traffic, CRO optimizes what happens when it arrives. Shared data means paid campaigns send qualified traffic to the pages most likely to convert.
The landing pages, messaging, and design CRO tests don’t come from a separate team — the same Creative Studio that produces your brand content builds them.
CRO sits at the intersection of every demand capture effort. Whether traffic is paid, ABM, or organic, conversion determines if it becomes pipeline.
Our CRO capability includes experimentation program design and execution, UX optimization, landing page optimization, A/B and multivariate testing, full-path conversion optimization, and revenue-focused measurement. Every test is connected to pipeline data, so you can see which optimizations actually improve business outcomes rather than just conversion rates.
Is CRO a standalone service or part of a wider program?
We’ll review your current conversion paths, identify where they’re leaking qualified opportunities, and show you how a pipeline-connected testing program would impact your business.
The integrated marketing operation for B2B tech companies. Strategy, creative, and data working as one team, measured on pipeline, not activity.
Built for B2B tech companies · $50M–$500M revenue · PE/VC-backed