Blog

A change that’s better than a holiday:

May 29, 2023

Tracking offline conversions: the how and why

January 5, 2023

Digital marketing is a broad-spectrum discipline, covering everything from Paid Media to SEO efforts and CRO on websites, along with various content production offerings. The hole in digital marketing’s formula is when it comes to tracking offline conversions. While there are myriad clever tools marketers can use to garner data

Turn local into global with these expansion tips

December 7, 2022

No business starts with the plan to stay small. With the IMF predicting a global economic contraction of 2.7% over the next year, expansion into new markets may be one of the primary avenues for businesses to maintain profits and growth in 2023. But international expansion can be an

Reimagining Black Friday

November 7, 2022

While many businesses engage with the annual shopping holiday without a second thought, there is good reason to reconsider and reimagine whether Black Friday and the subsequent Cyber Monday are worth participating in. The experts at Somebody Digital have weighed in on some things your brand should think about

London Design Festival: Why function should now follow form

September 23, 2022

Form might follow function, but in the Digital Age, design has become a crucial cornerstone of everything we do, and everything we interact with. As September draws to a close, London celebrates an impressive 20 years of the London Design Festival, covering everything from cityscapes to sculptures, and you guessed