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Navigating the Ever-Changing Internet Landscape: Staying Updated with the Latest Trends
The internet, a global network that has revolutionized the way we connect and share information, was born on August 6, 1991, with the creation of the first-ever website by Tim Berners-Lee at CERN. Over the past three decades, the internet has evolved into an integral part of our lives, transforming
Barbie is a guerrilla: a lesson in bidding on brand
Love her or hate her, you’ve heard about Barbie and her multi-million-dollar movie that hit cinemas on 21 July. But the real Oscar goes to Barbie’s marketing team, who through clever partnerships with like-minded brands (think Airbnb and their Malibu mansion, Burger King, dedicated websites to making personalised Barbie posters,
The most important factor for AI success is… humans
AI is everywhere, and currently top of everyone’s mind. With the democratisation of platforms like ChatGPT, more and more people are becoming aware of the generative power AI can have. From high school students writing essays to lawyers drafting emails, everyone is now using AI. But what most people
AI and SEO: The Perfect Blend of Efficiency and Human Expertise
While AI is not a new concept in the digital marketing realm, its role has evolved to make our lives easier while highlighting the importance of human expertise. AI has already made its mark in digital marketing, and its integration into SEO processes is no exception. With AI platforms, SEOs
Old-school marketing powered by digital innovation
In a world of social media and cookies, digital marketers have spent far too much time reaching a vast, but wrong audience. The marketing pendulum had begun to swing in the opposite direction, back towards account-based marketing. Account-based marketing is primarily focussed on high-value B2B audiences. It’s a highly
The journey of a thousand clients starts with a single cigar
From paid media to SEO optimisation, Google Analytics, PPC campaigns and more digital marketing offerings, here’s what we’ve learned in 10 years
Google’s Ads Transparency Update: Unveiling Competitor Strategies for Marketers
Google’s Ads Transparency Update: Unveiling Competitor Strategies for Marketers
How one cent makes all the difference: why Google’s price monitoring in merchant centre is a valuable feature for PPC managers
Google now allows you to monitor competitors’ prices in Google’s Merchant Centre. Here’s how it can impact PPC campaigns
